The importance of clothing labels [Purpose and benefits]
May 4, 2025
Why clothing labels is so important in the clothing industry?
Today’s young designers may focus on the shape or size of the garment and not think much about how to make a clothing label. However, clothing labels are an integral part of a fashion item. Labels provide important information about the product. They also detail the fabric. Today’s consumers are increasingly gravitating towards eco-friendly or conscious products, so clothing labels are an integral part of displaying fabric components.
Consumers don’t want to buy plastic polyester or nylon; consumers have real ethical choices about which fabric to buy. Plastic-based products are not ideal for the environment and are made from non-renewable resources that consume a lot of energy and are not biodegradable.
A surprising fact about clothing brands is that 60% of new clothes end up in landfill within 12 months of purchase each year, while another third of the materials in the supply chain end up in landfills before they even reach the clothes rack. A good clothing company should be honest with consumers about the materials used in their clothes and help them choose the right type of clothing. They can do this by ensuring they have accurate labels.
Do clothes really need labels?
Yes, a brand needs a garment label because it enhances the identity and gives customers the best information about the garment and its care. Clothing labels are so important that consumer protection agencies in the United States, the United Kingdom, Australia, and other countries have strict requirements for care labels. In addition, some independent organizations such as the International Organization for Standardization (ISO) have their own labels for different products. Clothing labels help you increase the efficiency of your organization. Having labels solves your business problems and helps you meet the expectations and standards you want.
Benefits of Clothing Labels
Having a label gives a unique identity to a brand - A clothing label helps to identify manufacturers from different brands in the industry. Most importantly, it helps to differentiate the company from the rest.
Provides important information to customers - Clothing labels contain essential information details that include the name, manufacturer's slogan, washing instructions, etc. For example, clothes that have the phrase "delicate" written on the label may require different care when washed. Putting this phrase on the label helps customers to be aware of this from the very beginning.
Helps the company stand out from the competition - In the current situation, it is difficult to compete shoulder to shoulder with competitors. One way to stand out in the crowd is through branding and labeling. It also strengthens the brand's copyright.
Ensures longevity with detailed care instructions: Labels provide accurate information on how to care for the garment. This is very helpful for customers. Ultimately, customers want to invest in products that will last a long time. So, if you help them do this by including detailed instructions on the label, they are more likely to buy from you in the future.
Showcase your brand - Well-made labels do not fade easily after washing, and your brand tag remains throughout the life of the garment. This strengthens brand recall.
Vakili Trading connects brands to leading apparel manufacturers. We help fashion brands deliver the best products to their customers from the design stage to on-time delivery. We work in four stages:
Design and Fabric
Cost and Sampling
Maintaining Transparency and Strict Quality Check
Safe and Fast Delivery Process
We work hard to maintain the global market supply chain by creating sustainability alongside technological advancements. Contact us today to learn more!
